Launch of “Heaven Can Wait”

At place des Vosges, in an appartement that felt like heaven, guests and journalists dived into the universe of the perfumer Jean-Claude Ellena, associated with Frédéric Malle. In this iconic setting, a perfect blend of history and design, we crafted an immersive mirrored room endlessly projecting the campaign, recreated the perfumer laboratory and staged the space around the inspiration of two friends: love, encounters, cinema and the belief that if heaven exists, it must be here. 2 press days, a dinner and a VIP party with live of Keren-Ann.