15 years of Portrait Of A Lady

Frédéric Malle

For the 15th anniversary of Portrait of a Lady, BCT thought and conceived the event  embodying the chic yet subversive universe of the iconic fragrance. An event on 3 days, open to public on Sunday, in the Marais Galerie Perrotin. 3 spaces, 3 proposals, 3 expressions of the perfume: Campaign exhibition by David Sims. Immersed in the Lady’s dazzling red boudoir. Masterclass with plastic artist Natacha Paschal and journalist Marc Beauge about being a Lady in 2025. Live electro from Jeanne Added for the VIP cocktail. 

  • Year

    2025
  • Savoir-faire

    Concept / Scenography / Design / 3D / Story-Telling / Collection launch / Artistic programme / Cocktail, Party & Artist live / Exhibition / Masterclass / Press day & press relations / Hospitality / Influence trip / Public activations / Graphic design

  • Credits

    Yann De Gaetano / Manol Valtchanov