SS27 Presentation

Berluti

3 days in a stunning private mansion featuring a sensory and immersive experience. 2 themes: the poetry of the garden / Impressionism and the world of Antoine de Saint-Exupéry’s The Little Prince.
The entrance: discovery of 3 XXL heels, scent of wax, soundtrack composed of footsteps. On the 2nd floor, the gestures and poetry of the Berluti man, in a monumental video installation.
As you move through the rooms, dive into the world of The Little Prince and discover the resonance between the work and Berluti: beauty, the passage of time, friendship… We staged a reproduction of the writer’s study and composed its soundtrack, in 1940s New York. Another room showcases exceptional products nestled within a constellation of stars.
Finally, through an installation and set design, the House celebrates the art of care by displaying a selection of restored products alongside their owners’ personal items.
A pop-up restaurant was open for the duration of the event, and on the final evening, the House hosted journalists, artists, and influencers, more than 300 people for a garden party.

  • Year

    2026
  • Savoir-faire

    Scenography / Production / Collection Launch & Presentation / Artistic programme / Cocktail & Party / Press day

  • Credits

    Berluti